Daycare owners in informal settlements have no alternatives to develop their centres outside of governmental, NGO and donor efforts. The system is bound by a particular power structure from funder to NGO to daycare owner and from government agency to daycare owner: at every level one party needs to beg for funds and support and the other feeds the deficit. This institutionalised power structure reinforces dependency and removes agency from daycare owners.
As a result, these daycares are always perceived to be charity cases; they are engaged around their deficits by stakeholders and remain wards of external change-workers.
The challenges that exist in low income communities are well documented. What is often under-appreciated is the beauty, resilience and creativity that is interwoven with the difficulties.
EveryChild was formed out of the desire to help unlock the potential and strengths of communities in order for them to facilitate their own paths towards finding solutions to their own challenges.
Our mission is to be a tool of agency in the hands of daycare owners who wish to raise funds for the development of their centres.
Nokwethu has a background in marketing, having worked as a Trade Marketer since 2001 for Motivation Africa and the Rewards Co where their mission was to build relationships between suppliers and retailers with a focus on the independent and informal trade.
Before shifting her career to become a social entrepreneur, Lauren's experience was as a professional structural engineer on infrastructure projects across Southern Africa. Her projects included feasibility and construction projects in mining, rail and harbour developments.
Mark is a serial technology entrepreneur, a qualified marketeer, MBA graduate and change agent for new and better ways of doing business. Mark has worked successfully in and with large blue-chip enterprises for more than 30 years.