Business Model

Brand marketing budgets to school infrastructure

Impact through
shared-value

EveryChild is a profit-for-purpose enterprise that integrates the developmental needs of marginalized schools with the marketing imperatives of consumer brand managers.

We generate three major revenue streams.

  • Advertising fees for providing a targeted marketing service for consumer brands to participating parents,
  • The sale of consumer behaviour analytics to product manufacturers,
  • Service fees for conducting product activation research on behalf of stakeholders.

There are more than 25 000 daycare centres in South Africa and through the children who attend their centres, owners have access to a tremendous network of more than 8 million people.  EveryChild provides owners with the means to convert their networks into an asset for development through consumer brand marketing.